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Baixiang Noodles
Exquisite Dining in an Instant
Designing a new premium instant noodles product range for a nationally beloved brand in China.
The instant noodle market has become increasingly fierce, which brought unprecedented challenges and opportunities to Baixiang Soup. We were tasked to design a series of premium "Chinese-style quality soup noodles" that would appeal to 1st-tier city consumers. The new products needed to communicate a "sense of quality" and "sense of luxury" in relation to authentic Chinese recipes.
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