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Nike X LPL

True Heroes Run Forward

Envisioning and announcing the future of E-sport brand collaborations with Nike x LPL ‘True Heroes Run Forward’ campaign.

Create a distinct key visual that would both appeal to League of Legends fans and be authentic to Nike and Riots brand tonalities. The KV had to communicate a unique running, gamification expression that reflected the campaign title ‘True Heroes Run Forward’. The campaign was launched on the Nike running app at the LPL Esports finals in Shanghai.

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