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Colgate Whitening
A Halo of Styled Science
Reimagining Colgate’s whitening product portfolio, to enhance the product experience and illuminate the market.
Colgate’s whitening product line was set for a strategic transformation to help reinforce its market dominance. Recognizing the need for distinction within its wide and fragmented product portfolio. Colgate wanted us to establish a clear tiering system (Good, Better, Best) – to cater to diverse consumer needs whilst maintaining a cohesive family aesthetic.
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